How to Build Backlinks
What are backlinks?
Backlinks are created when external websites link to yours. This is the reason why many people call them inbound links or external backlinks. “external backlinks” or “inbound links”. Backlinks are big pieces of the ranking puzzles, so before implementing a link building strategy, you need to ensure that your website is prepared for backlinks.
When to create backlinks?
Several people implement link acquisition even before building a strong foundation. You Everything must start with a well-optimized website. This can make your link building strategy even more efficient.
Here are the things you need to remember prior to implementing a link building technique:
1. Fix all UX and technical issues.
Fixing all of these problems is part of the foundational stage of the entire process. Technical issues can negatively impact user experience. If you skip this step, your backlinks wouldn’t be very effective. Ineffective backlinks can cost your business more cash.
2. Address broken external links.
Each external link on your website leaks authority. This is the reason why it is crucial to audit your website. You need to look for broken external links both in the comment section, and in content body itself.
3. Develop a strong website architecture.
Developing an efficient and strategic website architecture is one of the best ways to make the most out of your link building strategy.
Why don’t you try utilizing the reverse silo architecture strategy? Rather than trying to acquire certain backlinks to non-linkable web pages, reverse silo is established to get backlinks to content-rich web pages. This can be in the form of blog posts or other information-driven web pages.
4. Create Linkable Assets
Effective link building campaigns must start with linkable assets. Linkable assets can be in the form of blog posts, or web pages which are informationally-driven. It is more convenient to get backlinks to a valuable asset, and much more scalable in the long term process.
7 Backlink Quality Indicators
- Link Quality
- Editorial Standards
- Outbound Link Quality
10 Ways to Earn Backlinks
1. You need to be user-centric.
Don’t focus on manipulating algorithms. Think about what your target market would love to read. Strive hard to improve user experience by pleasing your website visitors. By doing so, you can earn more backlinks.
2. Your posts must please the website user.
There is no formula in building high-quality, compelling content that can please users. Think about the things your readers and customers would love to know about. Remember, good content can come in all sizes and shapes.
3. Your content must stand out from the competition.
In order to earn more backlinks, your content should stand out from intense competition. Help yourself by producing high-quality articles. In turn, Google will help you grow your business. Take note: you must never imitate the creative strategy of your competitors. Create something unique and different for your brand.
4. Be willing to do what others won’t.
Implementing a content marketing strategy can take huge amount of time and effort. You must strive hard, and do things what others won’t. Never stop producing compelling content for your target market.
5. Exercise your creative juices.
At some point in your work process, you will have a hard time coming up with distinct, original ideas. But, never give up. There is always room for improvement. Eventually, your business will start to grow, and attracting more high-authority backlinks.
6. Be unique.
Surely, many users would hate to see old, repetitive information online. Recycled information won’t get you enough backlinks. Always go for unique, valuable and keyword-rich pieces. Be creative and different.
7. Promote your content.
If you want to gain more backlinks, you must promote your content efficiently. Invisible blog posts can’t acquire backlinks, no matter how compelling it is.
8. Do your best to outperform others.
One of your goals must be to beat your competitors. Let them serve as a benchmark, and then outperform them. Analyze their content, and understand why their strategy performs so well.
9. Be consistent.
Aim for consistency, not perfection. Create and organize a content calendar. The act of making content is very valuable, and all of your efforts can give birth to amazing result overtime. It’s all about hard work day-out and day-in. The higher quality your content is, the more backlinks you can attract.
10. You need to establish good relationships.
To successfully earn backlinks, you need to create relationships. No blog or business website is an island—there is the need to build industry relationships and connections. All of these relationships can earn you quality backlinks. As long as your posts are unique and valuable, you don’t even have to ask for it.