Back in the day, people would have to use their bulky computers to search the internet for answers or suitable explanations for their queries.
Although that has worked for many years, people resort to other means nowadays. Since the advent of smartphones, people now use that particular device to access the internet. It can be used to access people’s online bank accounts, do business, and they can even search for the answers right on those handy device.
That being said, Google has announced that they are going to make changes in their algorithm to better serve the mobile crowd. This is because, in a recent survey conducted by the company, they’ve found out that the smartphone crowd has taken over the internet space with over 70% of the world’s population using the device to surf the web.
So, as a person who implements SEO on your website, it is now imperative to cater to the new mobile crowd so that you won’t get left behind.
How do mobile and the upcoming voice search modules affect the SEO marketing?
A Need for Mobile-Friendly Content
Google is now shifting to the new mobile-first index that forces website owners to create a platform for the mobile crowd.
This means that your website can be optimally viewed not only on a mobile device, but also for the desktop users as well.
That being said, you might think that it is hard to implement and that you might have to create two versions of your site: one for desktop and one for mobile.
However, that is not actually the case since there is Responsive Design. This design protocol allows your website to respond to different devices so that the content can be viewed without a hitch.
Site Loading Speeds Will Be More Valued
Since a lot of us are already using fast internet connections, our patience when waiting for websites to load has grown thinner and thinner with each passing year.
That is why there is now a major emphasis in site loading speeds more than ever. In order for you to achieve that, you have to visit your frontend and backend content.
Also, you can use Google’s AMP or Accelerated Mobile Pages. But, you must experiment with this first so that the desktop version will not take a hit.
Voice Search Will Be a Thing
With the advent of Siri and Google’s own Voice Search feature, Voice search will be the new craze in the coming years. This provides people with the ability to use their voices to instantly conduct a search to satisfy their query without having to manually touch their phone or similar devices.
Keywords would still be required. However, you might need to resort to using long-tail keywords from now on. Furthermore, it would be your job to use those keywords to structure questions the way people would normally do it. It has to be natural so that it will match with the typical User’s Query.