Do you want your business website to gain more traffic? Then, you must fully optimize it to attract more organic search traffic. This is part of SEO basic practice. However, if you want to step up your digital marketing tactics and to be the best seo services, explore national and local search results. This can further help you reach your target audience.
What is Local SEO?
Local SEO refers to several tactics that help your business to show up in different location-based searches. It includes the following:
1.Maps Searches
We all turn to Google Maps when looking for a restaurant or specific business. If your business is on Google Maps, you will be easily found by nearby clients. Local search engine optimization includes embedding the map on your website’s contact us page, as well as addin related keywords in your company description.
2.Google Searches
If your newly opened coffee shop is located in Jupiter, Florida, then you must optimize your web pages using this information. Make sure your pages reflect this detail. You can do this by adding more location-based keywords to many parts of your website, such as image tags, headings, titles and of course, the body of your web content.
3.Directory Searches
If you really want your business to grow online, you must make sure that it is listed on different web directories and review websites. This is also part of local search engine optimization practice. Through positive reviews and accurate business listing, you can help your brand grow and gain attention.
The Different Benefits of Local SEO
1.Foot Traffic
Local SEO techniques can work on your favor if potential readers and customers nearby are looking for your specific products and services.
2.Get Recommended by Google
Customers won’t just settle for your company website’s suggestions. They trust Google maps and searches which give local results. Compared to all websites, Google is the website they trust the most. You would want your business to be recommended by a reputable, trusted source like this one.
3.Get Discovered
At this day and age, you don’t need a brick and mortar store to take advantage of local SEO. Once you show up on local search, you can help your brand get discovered by various individuals who don’t know how to look for your exact company name.
4.Attract Local Customers
Do you provide products and services to other states and regions? If yes, you can improve your appeal to nearby clients who want to work with people who is in close proximity to their residence.
What is national SEO?
National SEO is more focused on the search content. It is less focused on the business’ location. Constantly remind yourself that your content will be the major draw in this online search.
The Benefits of National SEO
1.Wide Reach
If you want to grow your business, the bigger your audience, the better. They must know your brand, regardless of their location.
2.Industry Authority
It is every business owner’s goal to become nationally recognized, and make their own name in the industry. By maximizing your SEO strategy, you can establish online authority and credibility.
