Fast Moving Consumer Goods or FMCG companies are now utilizing social media to create engagement and get more leads. Because all of these big companies are on the same platform, the challenge is how these brands will stand out. If you are part of a social media campaign for an FMCG company, here’s how you can succeed:
1.Develop a strategy for a single platform.
Remember that your approach on Facebook might not work as effectively on Instagram. Clearly, there are different kinds of users on these platforms. Better come up with different social media strategist for all the platforms you choose to take part in.
2.Check the worth of each expense.
Did you know that it’s much more expensive to generate leads, grow an audience, and spread awareness on Twitter than on Facebook? So before you decide that you want to be active on that platform, see if you’re getting what you pay for.
3.Don’t ignore the power of Facebook.
It remains as the number one platform for FMCG companies and there are many good reasons why. It is effective enough in letting the world know about your brand and encouraging people to view your content.
4.Urge others to share your brand’s message.
The success in Twitter relies on your ability to create an engagement with influencers. Haven’t hired an influencer for your company? This leads us to our next point.
5.Make sure you are getting the right influencer for your brand.
There are so many influencers out there and some of them even have millions of followings. But what would you do with a million follower when that influencer has nothing to do with what you offer. This is why it’s very important to be vigilant in recruiting an influencer for your business.
6.Consider that a certain platform may not give you the best results.
Be realistic with your expectations. Just because millions and millions of people are on Instagram does not automatically mean you will get a good return of investment for this platform. This does not just apply to Instagram but also to other platforms as well.
7.Think if the platform will be appropriate for your brand.
Aside from choosing the right influencers to work with, it’s also important to be selective when it comes to your social media platforms. Snapchat, for instance, is a hit among millennials and the Generation Z. But that does not mean it’s a good place to promote to these people.
8.Share more live videos.
Viewers these days are fond of watching what happens behind the scenes. If your brand has live and timely activities, it’s time to share them live on Instagram or on Facebook.
9.Be extra creative with your copies.
Brands such as the Pip&Nut are taking their social media marketing to the next level with nicely written ads. If it pertains to food, it helps if you use powerful adjectives that will surely make your followers hungry and craving for your product.