Don’t let your audience turn away from your website because of boring copies and blatant errors.
Avoid these deadly SEO copywriting sins. Whether you are drafting an article for an online directory in internet marketing agency or a post for your personal blog, you should follow these 5 simple tips to avoid the most common mistakes copywriters usually make.
Why not make yourself a checklist based on the following tips?
Make sure your posts are concise and on point.
One of your biggest challenges as writer is your “spontaneity.” You should remove yourself from your narrative, so you’ll know when to step. How to make sure that your writing is on point?
- Look for repetitive or similar words throughout your post. Avoid repeating yourself.
- Read each paragraph meticulously while asking yourself “Do my readers care?”
- Ask an unbiased, uninvolved person to read your material and give you some feedback.
Give your readers enough reliable information.
You need to see to it that you are offering enough details and information. Ask yourself the following questions:
- Are my industry jargons well-defined for my readers?
- Do I have all the specific numbers that can back up my premise?
- Did I include real-world examples to support my argument?
- Was I able to answer the 5 W’s of news reporting? What, Who, When, Where and Why?
Check spelling and grammar meticulously.
Always check spelling and grammar after writing your drafts. Spell check tools are reliable little platforms, but they won’t be able to alert you to some other grammatical errors and wrong use words. Improve your quality-assurance process by following these:
- Ask a friend to help you proofread.
- Always read your copy aloud before publishing it.
- Conduct last-minute read-throughs and spell checks before publishing.
Don’t be boring.
Avoid writing boring articles. Why not inject a little bit of humor once in a while? Ensure your readers are engaged and entertained by:
- Varying your keywords. You wouldn’t want your readers to notice that you are using the same phrases and words over and over again.
- Keep your sentences short and easy-to-read.
- Using active tense instead of the passive one. Why? This can bring your copywriting to life. Want another quick hint? Avoid using “were,” “was” and “is” followed by a verb form “ing.”
Always try to remember your keywords.
Several writers, most especially those with experience in the print industry, get caught up in composing the catchiest headlines possible. In SEO copywriting, clever headlines with no keywords are extremely useless. Some more tips?
- Write a compelling, catchy headline first, and then modify it a bit to include your primary keyword.
- Conduct a quick Google search of your targeted keyword. Get inspired by the works of others.
- Always keep a general headline in mind.
Have you committed any SEO copywriting deadly sin? Were you able to address it immediately?